Our Business Model

At the beginning of the current economic era, many creative firms and agencies were reliant upon exorbitant business models that include excessive staff, expensive office furniture and other kinds of high overhead. When the economic peak ended (prior to September 11, 2001) these agencies were forced to layoff their most creative and competent staff. As a result, junior staff took the lead in projects at a loss to you, the client.

Our business model was built for this rugged economy enabling our clients for success in all facets. Leveraging the experience of two executive media principals, the Metro Media Group achieves maximum creative, technical and marketing success for our clients. We select and apply the most relevant senior staff on a project-by-project basis. We apply these individuals to client projects for maximum results at lowest cost to our clients.

The Process

The Brand Assessment is conducted by a senior team of marketing strategists with a working knowledge of all disciplines. We uncover the core equities inherent in a brand, discover how it performs in a competitive marketplace, and understand how it is perceived in consumers' minds. This comprehensive analysis of the marketing, consumer and brand identity is the foundation to solve clients' business problems. Our methodology allows for the successful aggregation of the Metro Media Group's expertise with our client's business objectives and their customer's needs in order to create the most effective business solutions possible.